Origination infrastructure

We build the systems
that find your
next deal.

4th Link engineers proprietary deal flow for real estate funds, syndicators, independent sponsors and private lenders. We source off market, qualify against your buy box, and route what survives into the stack your team already works in.

Inside buy box
18 unit multifamily, Memphis
94
Matched to buyer
Bridge request, $2.4M
4L
Origination Monitor
Online
Live
1,240
Screened this week
<60s
To score a deal
38
Matched to buyers
Sourcing runActive
18 unit multifamily, Memphis TN
Off market, owner direct
Matched
94
Bridge request, $2.4M
Sponsor has closed three with you
Matched
88
Retail strip, Columbus OH
Below buy box on cap rate
Screened
61
Last run 4 minutes ago Routed to CRM
3+ yrs
Building origination systems for US acquirers
200+
Sourcing and routing workflows in production
1,000+
Deals and borrowers screened every week
60s
From record arriving to scored and routed
How we work

Three stages.
You can stop after any one.

Most firms we meet do not have a volume problem. They have a qualification problem, and it hides in inboxes, broker emails and spreadsheets that nobody has ever instrumented. We measure that first, and we charge for the measuring, because a build scoped off a guess is worth very little to either of us.

The audit is the only fixed price here. Build and run are scoped and quoted out of it, so the figures below are floors rather than quotes.
01

Origination audit

Two to three weeks. We map how deals actually reach you, instrument every stage from first touch to buy box decision, and put a number on what is being lost along the way. You leave with a written build specification and the data behind it. If you take that spec and build it somewhere else, that is a reasonable outcome.

From $7,500 fixed fee
02

Build

Eight to twelve weeks, embedded with your acquisitions team. Sourcing, enrichment, scoring and routing go into the stack you already run, then get documented and handed over. Scope comes out of the audit, so there is nothing left to estimate by feel.

From $27,500 per system
03

Run

We hold the funnel after handover. Data spend, monitoring, scoring adjustments as your buy box moves, and one monthly report against sourced, qualified and matched counts. Thirty days notice to stop.

From $4,500 per month
Sourcer Systems

The packaged tier.
Fixed price, live in 30 days.

A separate and lower tier from the custom work above. These are systems we have already built, tested and run inside live operations. You buy one outright, we deploy it into your business within 30 days, and it stays maintained on a monthly retainer. Fixed scope and fixed price, $1,750 to $3,500 depending on the system, with maintenance from $1,150 a month.

If none of them fits how you actually source, that is what the origination audit is for.

● In production

Deal Sourcer™

Off market sourcing and buyer matching for real estate acquirers. Every incoming deal is scored against your buy box and your buyer list inside a minute, with the reasoning attached so an analyst can argue with the score instead of trusting it.

1,000+
Screened weekly
<60s
Per deal
7+ hrs
Analyst time back
● In production

Loan Sourcer™

Origination for lenders and mortgage desks. Borrowers are classified by product, intent and timeline, then ranked and pushed to whoever is on the desk. Refinance candidates surface out of the existing book without anyone running a report.

1,000+
Borrowers weekly
Contact rate
<60s
Per borrower
● In production

Case Sourcer™

Intake and case selection for plaintiff firms. High value matters are identified within minutes and limitation dates tracked with escalating alerts, so selection stops depending on who happened to pick up the phone.

50+
Intakes weekly
<5 min
To flag value
0
Missed deadlines
● In production

Policy Sourcer™

Pipeline and cross sell for insurance agencies. Multi policy prospects are flagged as they arrive, and bundle, life and umbrella gaps surface against the book you already hold rather than sitting undetected in it.

500+
Leads weekly
48%
Better follow up
Auto
Cross sell
● In production

Job Sourcer™

Lead routing for home services operators. Every enquiry is answered inside fifteen minutes, emergency work is pushed to the front of the queue, and insurance jobs are flagged on arrival rather than discovered later.

200+
Leads weekly
<15 min
Response time
Industry average
● In production

Client Sourcer™

Booking and retention for aesthetics clinics. Enquiries are answered inside fifteen minutes, consultations book without staff involvement, and a rebooking engine works the existing client list on a schedule.

300+
Enquiries weekly
40%+
Repeat rate
Auto
Rebooking
Who we build for

Firms whose next deal
is worth more than the system.

Real estate

Funds and syndicators

Firms deploying across several markets who need flow that does not rest entirely on broker relationships and a shared inbox.

Deal Sourcer in production →
Real estate

Independent sponsors and search funds

Acquirers working without committed capital, where proprietary flow decides whether you are sitting in a process or running one.

Deal Sourcer in production →
Credit

Private credit and bridge lenders

Desks that win on response time and need every borrower scored and routed before a competitor calls back.

Loan Sourcer in production →
In house

Acquisitions teams

Teams carrying more markets than headcount, where the constraint is qualification capacity rather than deal volume.

Custom build →
Advisory

M&A and capital advisory

Advisors sourcing mandates and matching them to buyers, where the quality of the list is most of the service being sold.

Custom build →
Operating companies

High volume service businesses

Legal, insurance, home services and aesthetics operators running the Sourcer systems in production today.

Four systems live →
Background

Where the work
came from.

4th Link came out of a working background in law and property rather than a computer science one. That shaped the order we do things in. We had to understand how an acquisition actually gets decided before we could automate any part of it, and that sequence has held up in every engagement since.

Three years of building for US real estate firms and operators kept surfacing the same finding. Volume was almost never the constraint. What broke was everything between a deal arriving and a competent person deciding on it, and no firm we worked with had ever put a number on that gap.

We built systems to close it, then turned the strongest of them into products. Every system we ship has run inside a live operation before it goes near the next client.

ME
Marc Ebuara
Founder, 4th Link
3+
Years building origination systems
200+
Workflows running in production
1,000+
Records screened weekly across clients
24/7
Sourcing runs without desk time
"We rebuilt a US capital firm's entire
origination pipeline, end to end."
Marc Ebuara, on the build that became Deal Sourcer
Case study

What changes once
the funnel is instrumented.

Real estate capital firm, United States

Origination pipeline rebuilt end to end

1,000+
Records
per week
7hrs
Analyst time
returned daily
<60s
Per record
scored

Before

  • Seven hours a day sorting deals by hand in spreadsheets
  • High intent borrowers sitting unread inside unclassified volume
  • No prioritisation, so everything carried the same urgency
  • Buyer matching done from memory and manual lookup
  • Follow ups missed because nothing was triggering them
  • Pipeline stalled whenever the operator left the desk

After

  • Every record scored against the buy box inside 60 seconds
  • Slack fires on high intent the moment it lands
  • Action queue ranked by priority and rebuilt hourly
  • Buyers matched automatically from live inventory
  • Follow ups triggered and tracked without anyone remembering
  • Sourcing runs around the clock, so the pipeline holds
Start with the audit

Find out what your
origination is costing you.

Tell us how deals reach you today. We will come back with what we would build, what it would cost, and whether the numbers justify building it at all.

marc@4thlink.tech. Abuja, Nigeria, working US hours.